AI Insights · Timothy · January 2022
Top 5 Social Apps on Android in Ukraine: Q4 2021 Performance
Discover the performance trends of the top 5 social apps on Android in Ukraine during Q4 2021, featuring insights on downloads, revenue, and active users from Sensor Tower.
During the fourth quarter of 2021, the top 5 social apps on the Android platform in Ukraine showcased varying performance trends in terms of weekly downloads, revenue, and active users. The following insights, provided by Sensor Tower, offer a detailed look at these metrics.
Дія experienced a notable increase in weekly downloads, peaking at approximately 259K in the week of October 25. However, downloads gradually declined, reaching around 135K by the end of December. Active users also saw significant growth, starting from 1.3M in late September and reaching a high of 2.9M in mid-December before settling at 2.2M at the end of the quarter.
TikTok had a steady revenue increase, with the highest weekly revenue recorded at approximately $112K in early November. Weekly downloads remained relatively stable, fluctuating around 100K, with a peak of 116K in late September. Active users hovered around 3.9M to 4M throughout the quarter, maintaining a steady engagement.
Instagram saw a consistent download rate, varying between 60K to 75K weekly, with the highest downloads of around 75K in mid-November. Active users showed a slight decline from 6.7M in late September to 6.5M by the end of December, indicating a stable yet slightly decreasing user base.
Likee - Short Video Community experienced modest revenue growth, peaking at approximately $1.1K in the last week of December. Weekly downloads were consistent, ranging between 33K to 46K, with a peak of 46K in the final week of December. Active users saw a slight decline, starting from 669K in late September and ending at 581K by the end of the quarter.
Facebook had a stable revenue performance, with weekly revenue fluctuating between $652 and $1.4K. Download numbers were steady, ranging from 36K to 46K, with the highest downloads recorded in the first week of November. Active users remained consistent, with numbers around 8.4M to 8.5M throughout the quarter.
These insights highlight the performance dynamics of the top social apps on Android in Ukraine during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.
